Apple Search Ads Benchmarks report. Q2-Q4 2020

Apple Search Ads Benchmarks report. Q2-Q4 2020

The report covers average Apple Search Ads CPT, CPA, TTR and CR – overall, by categories and by countries. Understand Apple Search Ads cost trends for top App Store categories and most popular Apple Search Ads countries. Spot growth opportunities by comparing your performance with the latest Apple Search Ads benchmarks.

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We’ve analyzed

26M
downloads
500M
impressions
1M
keywords

What’s Inside?

This report includes average Apple Search Ads benchmarks based on the aggregate data from SearchAdsHQ from March to December 2020.

We’ve analyzed 15 App Store categories and 60 Apple Search Ads countries to deliver average Apple Search Ads cost and conversion metrics:

  • Tap-through Rate (TTR)
  • Conversion Rate (CR)
  • Cost per Tap (CPT)
  • Cost per Acquisition (CPA)
  • Impressions to Downloads

Apple Search Ads benchmarks report also covers CPT and CPA trends for top App Store categories and most popular countries as well as Q/Q changes in Apple Search Ads CPT, CPA, TTR and CR.

Access all the Apple Search Ads benchmarks from an online Interactive Dashboard.

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Learn more about SearchAdsHQ here.
Check Apple Search Ads Benchmarks 2019 - Q1 2020 here.

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