Lesson 2: Apple Search Ads Dashboard Overview

Lesson 2: Apple Search Ads:
Dashboard Overview

In this lesson, you’ll find a comprehensive Apple Search Ads dashboard walkthrough, which will dwell on the structure and core elements of an Apple Search Ads account.

Additionally, you will learn the basics of choosing keywords for your App Store search ads. These essentials can become a foundation for winning bidding strategies that will drive high-quality traffic at lower costs.

 

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Lesson Сontents

  1. Apple Search Ads Dashboard Overview
  2. Search Ads Layouts and Their Elements
  3. Apple Search Ads Creative Sets
  4. Getting Started with Apple Search Ads
  5. Dashboard and Campaign Structure Walkthrough
  6. How to Set up Your Apple Search Ads Campaign
  7. How to Choose Keywords for Your Ads
  8. Using Broad Match, Exact Match Keywords and Search Match
  9. Choosing the Right Bid for a Keyword
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More Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-based
Account Structure
Coming Soon
Lesson 7
Value-based
Account Structure
Coming Soon
Lesson 8
How to Optimize Performance
in Apple Search Ads
Coming Soon
Lesson 9
Save Time: How to Automate
Apple Search Ads
Coming Soon

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