Lesson 4: Apple Search Ads Keyword Expansion

Lesson 4: Apple Search Ads
Keyword Expansion

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish.

In this lesson, you’ll find everything you need to know about Apple Search Ads keywords, how to add new ones to your current list of keywords and scale profitability.

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Lesson Сontents

1. Apple Search Ads Keywords Basics
2. Characteristics of App Store Search Queries
3. Keyword Popularity and Long-Tail Keywords in Apple Search Ads
4. Keyword Technical Relevance in Search Ads
5. Discovery Campaigns
6. Keyword Expansion: Keywords Pickling
7. Keyword Expansion: Keywords Analysis
8. Pros and Cons of Pickling and Analysis Techniques

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More Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-Based
Account Structure
Lesson 7
Value-Based
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Save Time: How to Automate
Apple Search Ads
Coming Soon

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