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Lesson 4: Apple Search Ads Keyword Expansion

Lesson 4: Apple Search Ads
Keyword Expansion

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish.

In this lesson, you’ll find everything you need to know about Apple Search Ads keywords, how to add new ones to your current list of keywords and scale profitability.

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Lesson Сontents

1. Apple Search Ads Keywords Basics
2. Characteristics of App Store Search Queries
3. Keyword Popularity and Long-Tail Keywords in Apple Search Ads
4. Keyword Technical Relevance in Search Ads
5. Discovery Campaigns
6. Keyword Expansion: Keywords Pickling
7. Keyword Expansion: Keywords Analysis
8. Pros and Cons of Pickling and Analysis Techniques

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Prove your Apple Search Ads Skills

Take SearchAdsHQ Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

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More Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Account Structure
Lesson 7
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Managing Apple Search Ads
with SearchAdsHQ

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Reach KPIs and boost Apple Search Ads ROI with SearchAdsHQ