Lesson 5: Adding Keywords with Discovery Campaign

Lesson 5: Adding Keywords with
Discovery Campaign

Apple Search Ads discovery campaign is one of the popular approaches that user acquisition managers adopt to search and add relevant keywords.

In this lesson, you’ll learn to find and add new performant keywords to your ad groups with the help of Discovery campaigns.

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Lesson Сontents

1. What are Apple Search Ads Discovery Campaigns?
2. Discovery Campaigns: Broad Match
3. Discovery Campaigns: Search Match
4. Mining Keywords with Search Terms
5. Pros and Cons of Discovery Campaigns

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Prove your Apple Search Ads Skills

Take SearchAdsHQ Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

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More Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-Based
Account Structure
Lesson 7
Value-Based
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Managing Apple Search Ads
with SearchAdsHQ

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Reach KPIs and boost Apple Search Ads ROI with SearchAdsHQ