Part of Apple Search Ads Course.
Apple Search Ads discovery campaign is one of the popular approaches that user acquisition managers adopt to search and add relevant keywords.
In this lesson, you’ll learn to find and add new performant keywords to your ad groups with the help of Discovery campaigns.
1. What are Apple Search Ads Discovery Campaigns?
2. Discovery Campaigns: Broad Match
3. Discovery Campaigns: Search Match
4. Mining Keywords with Search Terms
5. Pros and Cons of Discovery Campaigns
Check your email inbox for the fifth lesson, and don’t forget to share with colleagues.