Lesson 7: Value-Based  Account Structure

Lesson 7: Value-Based
Account Structure

Focus on high LTV users. This lesson is dedicated to the intricacies of a value-based account structure in Apple Search Ads. You’ll learn how to build and manage this type of accounts, distribute keywords across tiered campaigns, study budget waterfalling principles, keywords evaluation methods, etc.

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Lesson Сontents

1. Value-Based Account Structure Overview

2. How to Group Keywords within Value-Based Account Structure
3. Managing Value-Based Account Structure
4. Challenges of Managing Value-Based Account Structure
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Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-Based
Account Structure
Lesson 7
Value-Based
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Save Time: How to Automate
Apple Search Ads
Coming Soon

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