Part of Apple Search Ads Course.
Focus on high LTV users. This lesson is dedicated to the intricacies of a value-based account structure in Apple Search Ads. You’ll learn how to build and manage this type of accounts, distribute keywords across tiered campaigns, study budget waterfalling principles, keywords evaluation methods, etc.
1. Value-Based Account Structure Overview
Check your email inbox for the seventh lesson, and don’t forget to share with colleagues.