Part of Apple Search Ads Course.
Want to make sure you buy ads that bring in revenue? Metrics optimization is about measuring and improving the performance of your funnel at any level so that your Apple Search Ads spend gets returned with profit.
In this lesson, we deconstruct key metrics – CPA, ROAS/ROI, CPT, Conversion Volume and Conversion Rate – and optimization techniques that will help you streamline your Apple Search Ads campaigns performance.
1. Why track and optimize Apple Search Ads metrics
Take SearchAdsHQ Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.Learn More