Part of Apple Search Ads Course.
Want to make sure you buy ads that bring in revenue? Metrics optimization is about measuring and improving the performance of your funnel at any level so that your Apple Search Ads spend gets returned with profit.
In this lesson, we deconstruct key metrics – CPA, ROAS/ROI, CPT, Conversion Volume and Conversion Rate – and optimization techniques that will help you streamline your Apple Search Ads campaigns performance.
1. Why track and optimize Apple Search Ads metrics
2. Cost-per-action
Check your email inbox for the eighth lesson, and don’t forget to share with colleagues.
