Formulas Cheat Sheet to Calculate Apple Search Ads Metrics Adjusted for Discrepancies

Correct ROAS, CPA, Revenue, Сonversions, etc., for Limit Ad Tracking (LAT) & other discrepancies. Get the true picture of your Apple Search Ads performance

Cheat Sheet Content

Up to 70% of Apple Search Ads performance can be affected by reporting discrepancies. Unlock them with this Cheat Sheet:

All formulas for true Apple Search Ads metrics in one place:

  • Cost-per-Action (CPA)
  • Return on Ad Spend (ROAS)
  • Number of Conversions
  • Revenue
  • Click-to-Conversion Rate
  • Max CPT Bid for Target CPA
  • Max CPT Bid for Target ROAS

Calculation examples & tips: get hacks on how to adjust metrics for Limit Ad Tracking. Read a full explanation here.

Get the true metrics automatically calculated: you can use the formulas to calculate the metrics manually, but it seems time consuming.

Learn more about SearchAdsHQ here.

Crack Limit Ad Tracking & get the true picture of your Apple Search Ads performance

Download the Formulas Cheat Sheet