Formulas Cheat Sheet to Calculate Apple Search Ads Metrics Adjusted for Discrepancies

Up to 70% of Apple Search Ads performance can be affected by reporting discrepancies. Unlock them with this Cheat Sheet:

All formulas for true Apple Search Ads metrics in one place:

• Cost-per-Action (CPA)
• Return on Ad Spend (ROAS)
• Number of Conversions
• Revenue
• Click-to-Conversion Rate
• Max CPT Bid for Target CPA
• Max CPT Bid for Target ROAS

Calculation examples & tips: get hacks on how to adjust metrics for Limit Ad Tracking. Read a full explanation here.

Get the true metrics automatically calculated: you can use the formulas to calculate the metrics manually, but it seems time consuming.