Apple Search Ads Keywords Performance 2019

Apple Search Ads is expected to generate up to $2B of revenue for app publishers by 2020, making the network a go-to for iOS app marketers. The increase in adoption is not surprising due to a stunning 50% average conversion rate in Apple Search Ads.

By promoting via Search Ads, you enter the most common app discovery place – App Store search. As per Apple, 70% of App Store visitors use search to find apps, and this ​search generates ​65% of all app installs. There is no better advertising place for an app to hit.

Another advantage of Apple Search Ads is in that it gives access to high-quality users willing to download your app. ​iOS app publishers get 30% higher average revenues from users who originate from Apple Search Ads compared to other user acquisition channels.

Based on all the benefits of Apple’s ad platform, our team has designed a SearchAdsHQ platform to assist in running ​Search Ads campaigns even more successfully ​and generate even more revenue. We are glad to see that many marketing folks try SearchAdsHQ and appreciate the value we bring.

The basis for this keyword research is the data of our top spenders. For the ​past 6 months (from July 2018 to January 2019), we’ve been tracking our top spenders on the App Store. Apple Search Ads performance 2019 reports is based on the following data:

• 422M impressions on the App Store;
• 25M taps on the App Store;
• 12M iOS app downloads;
• 1M Apple Search Ads keywords;
• 13 Apple Search Ads storefronts.

This report covers:

1. Apple Search Ads account structure and keywords;
2. Keywords performance by match type;
3. General and specific keywords.