SplitMetrics Professional Exam for Search Ads Certificate

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Certificate for Maryna Aliakseychyk | SplitMetrics Professional Exam for Search Ads
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Apple Search Ads Course and Exam

The first all-embracing online Apple Search Ads Course and Exam developed by official Apple Search Ads partner — SplitMetrics Acquire (formerly SearchAdsHQ). The course features 9 info-rich lessons covering all aspects of this channel:

  • Apple Search Ads as a primary UA channel: the whys and hows
  • Where to begin with account structure and how to make it scalable
  • How to successfully mine new keywords with discovery campaigns
  • Optimization strategies: budget, bid and keywords optimization
  • How to optimize CPA, ROI and other vital ad performance metrics
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