This report is designed to help mobile publishers discover opportunities for growth and brand enhancement by comparing the performance of their Search tab campaigns with the industry benchmarks.
This report includes average Search tab ads benchmarks based on the aggregate data from SearchAdsHQ from May to August 2021.
We’ve analyzed 11 app categories and 60 Apple Search Ads countries to deliver average Search tab ads cost and performance metrics:
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Search tab ads is a very recent ad product, and SplitMetrics unveils interesting insights early on.
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