The Complete Apple Search Ads Course

Learn how to nail Apple Search Ads in just 10 lessons! Designed for marketers of all levels, the course helps learn all the essentials of running Apple Search Ads campaigns: from defining your main KPIs to scaling keywords and ROI optimization.
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10 Lessons

We crafted 10 bite-sized original lessons, each containing step-by-step guides, hard numbers and advice from industry experts.


Сheck your knowledge in Apple Search Ads, and get a personalized certificate if successful.


In a hurry? Download every lesson in PDF and study in a way most convenient to you.

Course Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Account Structure
Lesson 7
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Save Time: How to Automate
Apple Search Ads
Coming Soon

What’s Inside?

Apple Search Ads Course is based on years of hands-on practice with Search Ads management and optimization for over 400 app publishers and $130M of ad spend. You will learn:

  • Why Apple Search Ads should be considered as a priority UA channel
  • How to craft a transparent and scalable ad account structure
  • Strategies for effective budget management and bid optimization
  • How to optimize CPA, ROI and other vital ad performance metrics
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