The Complete Apple Search Ads Course

Learn how to nail Apple Search Ads in just 10 lessons! Designed for marketers of all levels, the course helps learn all the essentials of running Apple Search Ads campaigns: from defining your main KPIs to scaling keywords and ROI optimization.

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10 Lessons

We crafted 10 bite-sized original lessons, each containing step-by-step guides, hard numbers and advice from industry experts.

Downloadable

In a hurry? Download every lesson in PDF and study in a way most convenient to you.

Scheduled

You'll receive 2 lessons each week, weekdays only. We won't send any promotional materials, pinky promise.

Course Lessons

Lesson 1

Apple Search Ads Essentials:
How to Start

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Lesson 2

Apple Search Ads:
Dashboard Overview

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Lesson 3

Apple Search Ads Metrics
and KPIs to Track

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Lesson 4

Apple Search Ads
Keyword Expansion

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Lesson 5

Adding Keywords with
Discovery Campaign

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Lesson 6

Semantics-based
Account Structure

Coming Soon

Lesson 7

Value-based Account Structure in Apple Search Ads

Coming Soon

Lesson 8

How to Optimize Performance
in Apple Search Ads

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Lesson 9

Save Time: How to Automate
Apple Search Ads

Coming Soon

What’s Inside?

Apple Search Ads Course is based on years of hands-on practice with Search Ads management and optimization for over 400 app publishers and $130M of ad spend. You will learn: