Complete Apple Search Ads Course by SearchAdsHQ

10 Lessons

We crafted 10 bite-sized original lessons, each containing step-by-step guides, hard numbers and advice from industry experts.

Certification

Сheck your knowledge in Apple Search Ads, and get a personalized certificate if successful.

Downloadable

In a hurry? Download every lesson in PDF and study in a way most convenient to you.

Course Lessons

Lesson 1

Apple Search Ads Essentials:
How to Start

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Lesson 2

Apple Search Ads:
Dashboard Overview

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Lesson 3

Apple Search Ads Metrics
and KPIs to Track

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Lesson 4

Apple Search Ads
Keyword Expansion

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Lesson 5

Adding Keywords with
Discovery Campaign

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Lesson 6

Semantics-Based
Account Structure

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Lesson 7

Value-Based
Account Structure

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Lesson 8

How to Optimize Performance
in Apple Search Ads

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Lesson 9

Save Time: How to Automate
Apple Search Ads

Coming Soon

What’s Inside?

Apple Search Ads Course is based on years of hands-on practice with Search Ads management and optimization for over 400 app publishers and $130M of ad spend. You will learn:

Why Apple Search Ads should be considered as a priority UA channel
How to craft a transparent and scalable ad account structure
Strategies for effective budget management and bid optimization
How to optimize CPA, ROI and other vital ad performance metrics

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Testimonials

This course by SearchAdsHQ is among the best resources on Apple Search Ads and I found myself sharing it to many app developers to get them up to speed on the channel.

The course details all the levers of the platform auction, and explains well how to analyze data & what to change to optimize campaigns. I found it relevant both for beginners getting started and advanced practitionners. And it’s free! Definitely recommending it.

Thomas Petit Mobile Growth Expert

The course helped to get a better understanding of calculating our Goals.

I would recommend this to folks who are about to start advertising on ASA, as unfortunately, we don’t have many well-structured courses out there.

Venkat Bugga User Acquisition Manager at Mimo

The course is great for beginners and more advanced marketers alike!

Each of the detailed and well-crafted lessons covers a different topic that help you advance your ASA strategy. It helped us to take our efforts to the next level and we’d totally recommend it!

Anna Wrede Mobile Marketing Manager at Stocard

First of all, your course is far more explicative than the Apple Search Ads documentation, even further to the basics.

The real plus is the suggestions and the strategies you propose to find keywords and to structure the account: something I’ve not found in the Apple Search documentation.

You’ve made an incredible job.

Carolina Bertini Digital Marketing Manager at WhatWapp

The first thing I like is that this course actually exists! I’m sure there’s a lack of Search Ads-related insights, guides, and best practices. This course is changing that.

IMO, the course covers almost all theory which is needed to start practicing with Apple Search Ads. It’s great for both onboarding new members of ASA teams, and to improve the skills of managers.