The Complete Apple Search Ads Course

Learn how to nail Apple Search Ads in just 9 lessons! Designed for marketers of all levels, the course helps learn all the essentials of running Apple Search Ads campaigns: from defining your main KPIs to scaling keywords and ROI optimization.
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9 Lessons

We crafted 9 info-rich original lessons, each containing step-by-step guides, hard numbers and advice from industry experts

Professional Exam for Search Ads

Get proof of your knowledge in Apple Search Ads from SearchAdsHQ — Apple Search Ads official partner. Learn more

Downloadable

In a hurry? Download every lesson in PDF and study in a way most convenient to you

Course Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-Based
Account Structure
Lesson 7
Value-Based
Account Structure
Lesson 8
How to Optimize Performance
in Apple Search Ads
Lesson 9
Managing Apple Search Ads
with SearchAdsHQ

What’s Inside?

Apple Search Ads Course is based on years of hands-on practice with Search Ads management and optimization for over 400 app publishers and $130M of ad spend. You will learn:

  • Why Apple Search Ads should be considered as a priority UA channel
  • How to craft a transparent and scalable ad account structure
  • Strategies for effective budget management and bid optimization
  • How to optimize CPA, ROI and other vital ad performance metrics
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Testimonials

This course by SearchAdsHQ is among the best resources on Apple Search Ads and I found myself sharing it to many app developers to get them up to speed on the channel.

The course details all the levers of the platform auction, and explains well how to analyze data & what to change to optimize campaigns. I found it relevant both for beginners getting started and advanced practitionners. And it’s free! Definitely recommending it.

Thomas Petit Mobile Growth Expert

The course helped to get a better understanding of calculating our Goals.

I would recommend this to folks who are about to start advertising on ASA, as unfortunately, we don’t have many well-structured courses out there.

Venkat Bugga User Acquisition Manager at Mimo

The course is great for beginners and more advanced marketers alike!

Each of the detailed and well-crafted lessons covers a different topic that help you advance your ASA strategy. It helped us to take our efforts to the next level and we’d totally recommend it!

Anna Wrede Mobile Marketing Manager at Stocard

First of all, your course is far more explicative than the Apple Search Ads documentation, even further to the basics.

The real plus is the suggestions and the strategies you propose to find keywords and to structure the account: something I’ve not found in the Apple Search documentation.

You’ve made an incredible job.

Carolina Bertini Digital Marketing Manager at WhatWapp

The first thing I like is that this course actually exists! I’m sure there’s a lack of Search Ads-related insights, guides, and best practices. This course is changing that.

IMO, the course covers almost all theory which is needed to start practicing with Apple Search Ads. It’s great for both onboarding new members of ASA teams, and to improve the skills of managers.

Michael Shubin Ex-Head of Mobile Marketing at ABBYY

If you want to be an expert in ASA — this course is for you! The course is divided into logical sections that contain only practical and useful information. “Take it and do it.” We got a clear account structure. It is easy to manage, it is easy to scale to other countries and conduct any experiments. Often the ASA appears in paid courses, but the information is given only partially. This course is free and gives you much more knowledge.

Gennadiy Plyatner User Acquisition Manager at Wowmaking

I’m glad that I took the course & certification by SearchAdsHQ, It has leveled up my proffeciency in providing strategic suggestions and optimising existing ASA campaigns on behalf of my clients.

Kayla Khor Senior Specialist, Performance Marketing at SearchGuru

The course is really good and complete! It shows all the best practices and tactics. And I really like that at the end of this course I can check my knowledge in Apple Search Ads and get a certificate!

Gonzalo Santamarina Marketing Manager at Skyscanner

The Apple Search Ads course from SearchAdsHQ was a great opportunity for me to get to know the intricacies of campaign management for Apple Search Ads. Since Apple only offers a few options for ad campaign optimization, it is all the more important to be able to work effectively with structured keyword lists. The semantic-based approach, which I learned in SearchAdsHQ ASA course, I am now successfully using in our Appstore advertising campaign for Shadow Fight 3. Great course, thank you!

Tom Borovskis Business Development at Nekki

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Prove your Apple Search Ads Skills

Take SearchAdsHQ Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

Learn More

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Reach KPIs and boost Apple Search Ads ROI with SearchAdsHQ