The Complete Apple Search Ads Course

Learn how to run profitable Apple Search Ads campaigns in 10 email lessons, designed to help marketers of all levels get a better grasp of Apple Search Ads: from defining your main KPIs to scaling keywords and ROI optimization.

Enroll in Course

10 Lessons

We crafted 10 bite-sized original emails, each containing step-by-step guides, hard numbers and advice from industry experts.

Downloadable

In a hurry? Download every lesson in PDF and study in a way most convenient to you.

Scheduled

You'll receive 2 emails each week, weekdays only. We won't send any promotional materials, pinky promise.

Course Lessons

Lesson 1

Apple Search Ads Essentials:
How to Start

Read the Lesson

Lesson 2

Apple Search Ads:
Dashboard Overview

Read the Lesson

Lesson 3

Apple Search Ads Metrics
and KPIs to Track

Read the Lesson

Lesson 4

Apple Search Ads
Keyword Expansion

Coming Soon

Lesson 5

Adding Keywords with
Discovery Campaign

Coming Soon

Lesson 6

Semantics-based
Account Structure

Coming Soon

Lesson 7

Value-based
Account Structure

Coming Soon

Lesson 8

How to Optimize Performance
in Apple Search Ads

Coming Soon

Lesson 9

Save Time: How to Automate
Apple Search Ads

Coming Soon

What’s Inside?

Apple Search Ads Email Course is based on years of hands-on practice with Search Ads management and optimization for over 400 app publishers and $130M of ad spend. You will learn: