The Impact of COVID-19 on Apple Search Ads, Q1-Q2 2020

Understand the impact of COVID-19 on Apple Search Ads in Q1-Q2 2020.

This report includes insights into how coronavirus affected Apple Search Ads cost and downloads. Get trends across 6 App Store categories worldwide and 4 country groups split by waves of the coronavirus spread.

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What’s Inside?

Coronavirus affected virtually each country and industry, and app marketing is no exception. We have conducted research to understand the impact of COVID-19 on Apple Search Ads in Q1-Q2 2020 across 6 categories:

  1. Games
  2. Work from Home: Education, Business, Utilities
  3. Photo & Video
  4. Health & Fitness
  5. Finance
  6. Travel, Transportation, Booking

Learn how Apple Search Ads cost and downloads changed for these App Store categories in the pandemic context.

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