The Impact of COVID-19 on Apple Search Ads, Q1-Q2 2020

Understand the impact of COVID-19 on Apple Search Ads in Q1-Q2 2020.

This report includes insights into how coronavirus affected Apple Search Ads cost and downloads. Get trends across 6 App Store categories worldwide and 4 country groups split by waves of the coronavirus spread.

We’ve analyzed

558M
impressions
21.2M
downloads
60
countries

What’s Inside?

Coronavirus affected virtually each country and industry, and app marketing is no exception. We have conducted research to understand the impact of COVID-19 on Apple Search Ads in Q1-Q2 2020 across 6 categories:

  1. Games
  2. Work from Home: Education, Business, Utilities
  3. Photo & Video
  4. Health & Fitness
  5. Finance
  6. Travel, Transportation, Booking

Learn how Apple Search Ads cost and downloads changed for these App Store categories in the pandemic context.

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