Lesson 3: Apple Search Ads Metrics and KPIs to Track

Lesson 3: Apple Search Ads Metrics
and KPIs to Track

What gets measured, gets managed.

Want to make sure you buy ads that bring in revenue?

In this lesson, we describe all important Apple Search Ads metrics and KPIs you need to track in order to improve the performance of your Apple Search Ads campaigns: Cost Per Action (CPA), Return on Ad Spend (ROAS) & Return on Investment (ROI), Cost per Tap (CPT), Conversion Volume (CV), Conversion Rate (CR), etc.

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Lesson –°ontents

1. Apple Search Ads Metrics and KPIs to Track
2. Ad Performance Metrics
3. Apple Search Ads Charts
4. Apple Search Ads Custom Reports
5. Conversion Tracking with App Attribution Partners
– Connecting Apple Search Ads to App Attribution Partners Directly
– Bridging Apple Search Ads with MMPs
6. The Most Important ASA Metrics to Measure
– Cost Per Action (CPA)
– Return on Ad Spend (ROAS) & Return on Investment (ROI)
– Cost per Tap (CPT)
– Conversion Volume (CV)
– Conversion Rate (CR)
7. Key Takeaways

Download Lesson 3

Apple Search Ads Course Lessons

Lesson 1
Apple Search Ads Essentials:
How to Start
Lesson 2
Apple Search Ads:
Dashboard Overview
Lesson 3
Apple Search Ads Metrics
and KPIs to Track
Lesson 4
Apple Search Ads
Keyword Expansion
Lesson 5
Adding Keywords with
Discovery Campaign
Lesson 6
Semantics-based
Account Structure
Coming Soon
Lesson 7
Value-based
Account Structure
Coming Soon
Lesson 8
How to Optimize Performance
in Apple Search Ads
Coming Soon
Lesson 9
Save Time: How to Automate
Apple Search Ads
Coming Soon

Download Lesson 3

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