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Apple Search Ads Handbook

Explore the most efficient ways of empowering your Apple App Store ads.

Written by SearchAdsHQ experts, Apple Search Ads Handbook can be your single go-to source of advanced level information on Apple Search Ads –account setup, management, and optimization.

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What’s Inside?

Section 1. Apple Search Ads and why advertise with it?

Section 2. Apple Search Ads account structure​

Section 3. How to run discovery campaigns

Section 4. How to run re-engagement campaigns

Section 5. Handling keywords with no impressions

Section 6. 10 keyword filters that streamline optimization

Section 7. How to use rules to automate bids management (infographic)

Section 8. Budgets, targeting and bidding: the dos and don’ts

Appendix. The impact of Apple Search Ads optimization on revenue

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More Books & Courses

Apple Search Ads Filters Guide

Learn how to use filters to identify areas for your Apple App Store ads performance improvement.

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Apple Search Ads Course

Get 9 in-depth lessons covering account setup, campaign management and performance optimization.

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Apple Search Ads Benchmarks Report 2019

Understand Apple Search Ads performance in every App Store category and storefront.

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Reach KPIs and boost Apple Search Ads ROI with SearchAdsHQ