Meet our new brand. SearchAdsHQ is now SplitMetrics Acquire 
Explore the most efficient ways of empowering your Apple App Store ads.
Written by SearchAdsHQ experts, Apple Search Ads Handbook can be your single go-to source of advanced level information on Apple Search Ads –account setup, management, and optimization.
Section 1. Apple Search Ads and why advertise with it?
Section 2. Apple Search Ads account structure
Section 3. How to run discovery campaigns
Section 4. How to run re-engagement campaigns
Section 5. Handling keywords with no impressions
Section 6. 10 keyword filters that streamline optimization
Section 7. How to use rules to automate bids management (infographic)
Section 8. Budgets, targeting and bidding: the dos and don’ts
Appendix. The impact of Apple Search Ads optimization on revenue
Learn how to use filters to identify areas for your Apple App Store ads performance improvement.
Get the Guide
Get 9 in-depth lessons covering account setup, campaign management and performance optimization.
Enroll in Course
Understand Apple Search Ads performance in every App Store category and storefront.
Get Full Report