Apple Search Ads Handbook

Explore the most efficient ways of empowering your Apple App Store ads.

Written by SearchAdsHQ experts, Apple Search Ads Handbook can be your single go-to source of advanced level information on Apple Search Ads –account setup, management, and optimization.

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What’s Inside?

Section 1. Apple Search Ads and why advertise with it?

Section 2. Apple Search Ads account structure​

Section 3. How to run discovery campaigns

Section 4. How to run re-engagement campaigns

Section 5. Handling keywords with no impressions

Section 6. 10 keyword filters that streamline optimization

Section 7. How to use rules to automate bids management (infographic)

Section 8. Budgets, targeting and bidding: the dos and don’ts

Appendix. The impact of Apple Search Ads optimization on revenue

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